Terms of Use

Professionalism Matters, Inc. (DBA Dana Brownlee) maintains this website, any courses offered and other linked and related sites (the “Site”) for the use of its customers, vendors, students, and other Site users (“Users”) upon agreement to the following terms. Please read the terms carefully before using the Site. Use of this website indicates acceptance of these “Terms of Use” and forms a binding agreement between you and Professionalism Matters Inc. If you do not agree to these terms, do not use this Site.

1. Use of Site

Professionalism Matters Inc. provides various materials, information, quizzes, tests, questions, articles, news and other information on this and related sites and in courses offered through this site (the “Materials”). Professionalism Matters Inc. authorizes each User to view and download one copy of the Materials. Materials may be downloaded and a maximum of one copy of the Materials may be printed provided that Users make no modifications to the Materials and you retain all copyright and other proprietary notices contained in the original Materials on any copies of the Materials. Users may not modify the Materials at this Site in any way or reproduce, share or distribute them. Users will keep all Materials confidential, and will not sell, auction, loan, rent, give away, describe, summarize, or otherwise reveal the Materials or their contents, to any other person or entity. Any breach of these Terms of Use automatically terminates your authorized use of the Site.

2. User Warranty

As a User you warrant that you are not an agent or employee of any competitor organization and are using the Site and Materials solely for the purpose of increasing your print media exposure.

3. Trademark and Copyright

The Materials on this Site are copyrighted, and any unauthorized use of any Materials on this Site may violate copyright, trademark, and other laws. Reproduction or reposting of any course videos or materials (with the exception of video #1 titled Why Media Mentions Matter) without the express written permission of Dana Brownlee is strictly prohibited. 

4. Hyperlinks

Links to external websites are provided solely as a convenience to you. Professionalism Matters Inc. has not reviewed all of these external websites, does not control and is not responsible for any of these sites or their content. If you decide to access any of the external websites linked to this Site, you do so entirely at your own risk.

5. No Warranty

The Materials provided at this site are provided “as is” without any warranties of any kind including warranties of merchantability, fitness for a particular purpose, or non-infringement of intellectual property. Professionalism Matters Inc. further does not warrant the accuracy and completeness of the Materials at this Site. Professionalism Matters Inc. may make changes to the Materials at this Site, or to the services and prices described in them, at any time without notice. The Materials at this Site may be out of date, and Professionalism Matters Inc. makes no commitment to update the Materials at this Site. 


Pitching is an inherently imperfect process that involves risk, and there are no specific outcomes either guaranteed or implied. Users understand that "pitching" within the context of this course does not refer to pitching for investments or pitching business ideas; instead, it refers only to pitching journalists or media contributors for print media exposure. 


6. Representation

Course content solely reflects the author’s opinions and advice and do not represent the views, opinions, beliefs, policies or processes of any company or media organization. Course content does not reflect expectations or preferences of any media organization or business.

7. Limitation of Liability

In no event will Professionalism Matters Inc., its suppliers, or other third parties mentioned at this Site be liable for any damages whatsoever arising out of the use, inability to use, or the results of the use of this Site, any websites liked to this Site, or the Materials or information contained at any or all such sites, whether based on warranty, contract, tort or any other legal theory and whether or not advised of the possibility of such damages. If your use of the Materials or information from this Site results in costs or damages, you assume all costs thereof.


Nothing within these courses should be construed as legal advice. No legal advice is given at any time. Viewers should seek legal counsel regarding any potential legal concerns, potential damages or liability issues.

8. Applicable Law

The Terms of Use are governed by the laws of the state of Georgia. Failure to enforce strict performance of the Terms of Use of Use shall not be construed as a waiver of any provision or right. Professionalism Matters Inc. may assign its rights and duties under the Terms of Use without notice to any party at any time.

9. Effective Date and Updates

The Terms are effective as of September 1, 2023 and are subject to change without notice by Professionalism Matters Inc. at any time. Please check for changes regularly. Your use of this Site after such changes constitutes your agreement to such changes.