Dana Brownlee

The course is specifically curated for authors, experts, entrepreneurs and executives who don't have access to a professional publicist but have achieved amazing accomplishments deserving of amplification.

While much of the content is helpful from a public relations perspective, the course isn't designed to be a public relations overview. Instead, the scope is focused specifically around how entrepreneurs and thought leaders without a professional publicist can successfully pitch themselves for print media coverage. Because the course is laser targeted in that way, it won't cover many traditional public relations topics (e.g how to write a press release), but it will cover topics like how to leverage your media mentions to enhance your business or career.

Absolutely not! Much of the advice and suggestions that the course provides is derived from Dana's experience partnering with an amazing publicist for nearly ten years. If you can afford one, a great publicist is well worth it, but if you can't...we're here to show you how to pitch yourself without a publicist.

There's likely no course that can guarantee coverage in a specific publication. Editors and journalists make choices around coverage based on a range of factors. That said, pitching is generally viewed as an effective strategy for securing print media coverage, and the course provides a roadmap that entrepreneurs, experts and executives can use to pitch themselves or their businesses.

No. It's important to recognize that the term "pitch" is used in different contexts. This course focuses on pitching to journalists or media contributors to gain print media exposure not pitching business ideas or start ups for capital investment.